ASOS

We want summer to last forever, and ASOS has the gear to make that happen. Hyper-real, ultra-loud, and future-forward, this 3-month campaign channels the indescribable energy of beauty, freedom, romance, and youthful rebellion. The art direction captures a vibrant mix of styles, celebrating individuality and self-expression, perfectly tailored to appeal to the Gen-Z consumer across both menswear and womenswear.

It's the ultimate summer highlight reel, showcasing effortless beachside glamour and casual chic, all set against sun-soaked beaches and moody, sunset-lit shorelines. Throughout the summer, the story unfolds and evolves with our talent strategy, creative direction, and core crew who embody the spirit of an ASOS-er. This summer campaign launched across ASOS digital channels, including retial website, app, paid and organic social channels. We also developed a social strategy that included educational styling tips from one of our ASOS insiders, ensuring our target audience was engaged and inspired throughout the season.