BBC: Radio 1

For the BBC Radio 1 "Ibiza 25" social campaign, we pitched a vibrant and high-energy visual identity, tailored to evoke the pulsating excitement of dance music culture. This digital-first approach targeted audiences across social media and out-of-home advertising, driving anticipation for the 25th anniversary of "Radio 1 in Ibiza." Through bold, neon typography and glitch/beach inspired textures, we created a visually arresting suite of assets that captured the electric atmosphere of Ibiza’s iconic party scene. Each piece, from Instagram stories to event billboards, was designed to amplify ticket sales and deepen engagement, ensuring a memorable and impactful countdown to the event's grand celebration.