JACK WILLS
Defined by You
ART DIRECTION. DESIGN DIRECTIOn. 360 CAMPAIGN.
Home comforts come first. So to celebrate Christmas, British brand Jack Wills, challenged us to devise a campaign that put their iconic hoodie centre stage. Working with 3 key influencers, ‘Jack Wills Defined By You’ is a campaign that puts youthful energy and creativity centre stage. Design work included conception and art direction for a short film - which was then aired across social and TV ads nationwide. Further design work then spanned across all social media, online and in-store retail.
Home comforts come first. So to celebrate Christmas, British brand Jack Wills, challenged us to devise a campaign that put their iconic hoodie centre stage. Working with 3 key influencers, ‘Jack Wills Defined By You’ is a campaign that puts youthful energy and creativity centre stage. Design work included conception and art direction for a short film - which was then aired across social and TV ads nationwide. Further design work then spanned across all social media, online and in-store retail.
CREDITS: Creative Lead: Gavin Day | Art Direction: Amy Sutton | Visual design: Amy Sutton and Rebecca Grover | Motion Designers: Danny Jak Midwinter, Oliver Huber and kirsty deacon | Copy: madeline weaver | Senior Account Manager: Emma Looby | Agency: Stereo Creative | Photographer: Sam Robinson.
