LEGO

Over 43% of teenage girls who once considered themselves ‘sporty’ become disengaged with sport after leaving primary school. That’s why LEGO UK have teamed up with the Lionesses (Sam Kerr, Lauren Hemp, Beth Mead, and Rachel Daly) to bring Unstoppable FC - a team that empowers young girls through the power of sport. Embodying the spirit and unstoppable drive of the football sisterhood. Inspired by their unwavering determination, we turned to the notion of people, participation and play, to create a piece of work that represented the unity of girls in sport and marked the club with a uniform to be proud of.