PUMA X ASOS
The puma playoff’s
Creative Strategy. ART DIRECTION. Social strategy.
Tasked with the strategic development and social campaign execution for the new Puma Arizona Trainer, launched across ASOS. This campaign draws direct inspiration from the vibrant aesthetics and playful spirit of the 1970s, a decade celebrated for its bold fashion statements and iconic gaming culture. The concept centers around the "Puma Playoffs," an imaginative blend of retro gaming culture and modern fashion, employing dynamic colours, striking graphics, and playful typography that defined the 1970s. It positions the Puma Arizona Trainer as a symbol of personal style and competitive spirit, tapping into the collective nostalgia of the Gen-Z target audience while aligning with contemporary fashion trends.
Tasked with the strategic development and social campaign execution for the new Puma Arizona Trainer, launched across ASOS. This campaign draws direct inspiration from the vibrant aesthetics and playful spirit of the 1970s, a decade celebrated for its bold fashion statements and iconic gaming culture. The concept centers around the "Puma Playoffs," an imaginative blend of retro gaming culture and modern fashion, employing dynamic colours, striking graphics, and playful typography that defined the 1970s. It positions the Puma Arizona Trainer as a symbol of personal style and competitive spirit, tapping into the collective nostalgia of the Gen-Z target audience while aligning with contemporary fashion trends.
CREDITS: CREATIVE Director: Amy RAmage | Senior Creative: AMY SUTTON | Mid-weight creative: Hannah Kirby | design: Angela yang | social: Lauren Willoughby | Producer: Ella Coleman | Creative Video Editor: Rachel Kelly | Creative Video Editor: Seb Lavender | photogrpaher: Danika Magdelena | retouching: Joseph Heath | Fashion Editor: Philippa Wood
